Available October 2026

Concentric Innovation

Team
Principal & Guru, Keith Yamashita (TIMI)
Creative Director & Designer, Jim Schachterle
Motion Design, Mike Domina

CapabilitiesBrand & Creative Strategy
Copywriting & Content Development
Art Direction & Visual Design
Digital Design & UX
Video & Motion Design

DescriptionTo boldly claim its legacy of innovation, Advisor Partners needed a new name and brand experience that matched its ambition. Welcome to the world of Concentric Innovation. Working in partnership with Keith Yamashita, I explored and developed a new brand language for Concentric—a language designed to illustrate their impact at multiple scales. The resulting brand represents the concentric rings of impact that define their work.

Identity is everything