Creative Leadership AI-Integrated Practice Brand Naming & Architecture Brand Strategy Brand Systems Art Direction Marketing Campaigns Motion Design Digital Experiences Brand Guidance Creative Leadership AI-Integrated Practice Brand Naming & Architecture Brand Strategy Brand Systems Art Direction Marketing Campaigns Motion Design Digital Experiences Brand Guidance

Select Work

Concentric Innovation

Pathstone May Gathering

Dashlane

The Magpie Project

AI is an accelerator. Experience is the need. I’m a creative director and designer with 18 years of experience across agency and in-house leadership. The tools have changed. (They always do.) The hard part hasn’t. Knowing what a business needs. Building dynamic creative experiences that generate measurable results. Leading teams through ambiguous, high-stakes work. That experience takes years to develop, and no tool replaces it. I use AI to generate meaningful results quickly. Faster exploration. Sharper iteration. More rigorous, systematic delivery. I’ve integrated it across the full arc of my practice—from discovery to delivery. The result: the depth of a seasoned creative director, operating at a pace and scale that wasn't possible before.

Approach

Creative direction & brand identity

Brand strategy, naming, architecture, identity, and messaging. Built to work hard—across teams, contexts, and time—with founders and leaders who need both sharp thinking and sharp craft.

In-house creative leadership

Fractional or full-time. I've built in-house studios from the ground up—team, structure, workflow, culture, and the operational foundation that makes it all run.

AI-integrated creative practice

I work with AI across the full arc of creative engagements. The tools are only as good as the judgment behind them—and that judgment takes years to develop. I bring both.

Advisory

A senior thought partner for CMOs, founders, and creative leaders. Team structure, agency relationships, creative direction, and scaling a practice. Ongoing or project-specific.

Artwork by Yi Pan

Experience

I’ve led agency and in-house creative teams. As co-founder and principal at Form& and Grammar, I led large-scale brand identity and systems work for companies ranging from IBM to eBay to early-stage startups, working directly with business leaders at inflection points where the creative stakes were real.

At Dashlane, I led Dash Creative, an in-house creative team, overseeing talent, operations, culture, and the creative infrastructure that enabled a fast-moving company to express itself consistently at scale.

I know how to read a room, build consensus across functions, and maintain a high bar for creativity without losing sight of business goals.

Creative Director, Studio SchachterleMarch 2024 to Present

Creative Director, DashlaneDecember 2022 to February 2024

Director of Brand Design, DashlaneDecember 2021 to November 2022

Co-Founder + Creative Director, GrammarJuly 2017 to November 2021

Co-Founder + Principal, Form&April 2015 to June 2017